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Two lists on the Targeting page decide which people Clustr shows you, by job title. An empty buyer-title list hides nobody. Each list holds up to 1,000 titles.

How a title matches

A title matches when its words appear in the job title, side by side or in the same order with other words between them. A match never starts in the middle of a word. Excluded titles match whole words only, so they never hide someone by accident: Buyer titles also let their last word be the start of a longer word, so a list written as Sales Lead or Cyber keeps finding people:
  • Capitals, accents and punctuation do not matter: AML matches “BSA/AML Officer”.
  • Singular and plural are the same word: Partner matches “Partners”.
  • Co-roles, feminine forms and compound titles count: Founder matches “Cofounder”, Président matches “Présidente”, Leiter matches “Vertriebsleiter”.
  • To match the start of a word in an excluded title, end it with *: recruit* hides “Recruiter”, “Recruiting” and “Recruitment”.
  • Buyer titles also accept a one-letter typo, such as “Marketinh”. Excluded titles never do.

When a change applies

A change applies to everyone already in your workspace within seconds. You do not need to run an import again. Nothing is deleted. A person hidden by a title comes back as soon as you remove that title. The lists also decide who your next ingestion runs bring in. Adding a buyer title today shows the matching people you already have, but it cannot show someone no run ever brought in.

From the API

With an API key: Adding takes a keywords array, and a title already on the list is skipped:

From your AI assistant

The MCP server has the same six operations: Ask, for example, “Add CFO and Head of Finance to our buyer titles” or “Stop showing me recruiters”.