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The tags your workspace puts on companies, in display order. Read this before writing tags anywhere. Assignments are by id, and the ids only come from here.

Account tags are not connector tags

They are separate vocabularies on purpose. Account tags label companies; connector tags label people. “Champion” on a person and “Champion” on a company are different claims, and one merged list would mean every picker showing every tag anyone ever made for anything, plus a delete whose effect crosses entities. The cost is typing “Fintech” twice. The benefit is that each picker only offers tags that make sense for the thing being tagged.
Tags are what a grade cannot know. fit_grade scores what the product can compute — your target list, your tiers, your ICP. “Common investor”, “renewal Q3”, “met them at SaaStr” are facts only your team has, and one Tags column holds all of them instead of one column per question.